ROTHENBERGER Datenschutzerklärung


This website is brought to you by ROTHENBERGER Werkzeuge GmbH, Industriestraße 7, 65779 Kelkheim (“ROTHENBERGER”). Please read this Privacy Policy carefully and do not use the website if you disagree with any of the practices described herein. Also, please do not use this web-site if you are below the age of 14.

When this Privacy Policy uses terms like “we”, “us”, “our”, etc. they refer to ROTHENBERGER. Terms like “you”, “your”, etc. refer to you as a user of the website, whether or not you register with the website.

Moreover, we may refer to this Privacy Policy in offline media, e.g. in entry cards of sweepstakes. In such cases, we will also provide a printout of this policy, e.g. on our trade fair booth.

We care about personal data

Data protection is important – we care about it. We are committed to handle personal data carefully, sensibly, and in full compliance with the applicable laws. This Privacy Policy describes how we collect, process and use your personal data when you visit and/or register with the website or when you otherwise provide us with personal data, e.g. by participation in a sweepstake at a fair stand.

Contents of this Privacy Policy

  • What is personal data?
  • Who is responsible for the proper handling of your personal data?
  • What kind of personal data do we collect, process and use?
  • What do we do with your personal data?
  • How long do we store personal data?
  • Use of cookies and similar technologies
  • What if I don’t like cookies to be used?
  • Do we share personal data?
  • Will personal data be transferred to other countries?
  • What about data security?
  • What privacy choices do you have?
  • Why do you receive emails from us?
  • Links to other websites
  • Which rights do I have concerning my personal data?
  • How will I know about changes to this Privacy Policy?
  • Contact us

What is personal data?

The term “personal data”, as used herein, comprises any information attributed or attributable to you as person or as a user of our website, whether such information was entered by you, collected from you or otherwise obtained. It is equal to the term “personal data” used in the General Data Protection Regulation.

Who is responsible for the proper handling of your personal data?

ROTHENBERGER is the responsible data controller for your personal data that we collect, process or use in connection with your use of the website or otherwise.

What kind of personal data do we collect, process and use?

Personal data that we collect, process and use in connection with the website includes

  • information that you voluntarily provide to us over the website in various contexts (e.g. when you fill in an online form, when you register for a newsletter, when you send an e-mail to our customer service),

but also

  • information that we actively collect while you interact with the website (e.g. which parts of our website you are visiting, for how long, etc.).

Thus, the kind of personal data depends on your usage of the website, above all which data you enter into online forms or otherwise provide to us. Typical types of personal data comprise the following:

  • Name, title and address;
  • Contact information (email address, phone number, etc.);
  • Name, address, department, and other information in relation to your company and your function within this company (if applicable);
  • ROTHENBERGER customer number;
  • VAT number;
  • Confirmation of being either a private or a professional user;
  • Service requests and orders placed;
  • Shopping history, including open and completed transactions;
  • User preferences (e.g., preferred language settings);
  • Newsletter subscriptions, participation in sweepstakes, use of special offers, etc.
  • Consents, authorizations, etc. that you provided to us;
  • Survey answers, reviews, ratings and other types of feedback provided;
  • URL and IP address of the website from which you accessed, or were directed to, our website, including date and time;
  • IP address, operating system, browser type, browser version, browser configuration, name of internet service provider, and other types of computer and connection related information;
  • Subpages visited on our website, links followed on the website, including date and time;
  • Uniform Resource Locator (URL) click stream to, through and from the website, including date and time;
  • Search terms entered;
  • Services/products viewed or searched for on the website;
  • Information collected by cookies or similar technologies (as described below);
  • Content of any communication sent through the website, including any information posted in social communities on the website or otherwise shared with ROTHENBERGER and/or other users, as well as chat messages and chat transcripts;
  • Information on software downloaded from the website; and
  • Any other information that you enter on, or upload to, the website (e.g., content that you fill into an online form)

Personal data that we collect, process and use in connection with offline media (e.g. when you hand us over your business card or if you fill in entry cards of sweepstakes) includes the information that you provide to us in the relevant media.

What do we do with your personal data?

We collect, process and use your personal data only for the following purposes

  • To administer, operate, maintain and improve the website;
  • To answer your questions and respond to your requests;
  • To facilitate and process orders placed on the website;
  • To communicate with you as our customer, e.g., to send you status updates about your orders or requests, technical notices, security alerts, etc.);
  • To provide you with a more personalized experience of our website (e.g., by tailoring any content or offers to your individual preferences);
  • To evaluate your eligibility for certain types of offers, products or services;
  • To improve our website, products and services;
  • To analyze advertising effectiveness, both on an anonymous basis (by analyzing anonymous, aggregated data) or on an individual basis (if legally permissible)
  • To perform analytics and conduct customer research, including general market research or surveying our customers' needs and opinions on specific issues, generating sales and marketing patterns;
  • To provide you with information about products and services that may be of interest to you by traditional mail, email, telephone, fax, newsletter, text messaging, online advertising, search engine advertising, and social media posts;
  • To periodically send you promotional materials on products, services and promotions of ROTHENBERGER (if legally permissible);
  • To administer rewards, surveys, sweepstakes, contests, or other promotional activities or events;
  • To comply with legal obligations, prevent unlawful uses of the website, resolve disputes, and enforce our agreements;
  • For other purposes that you have specifically agreed to; and otherwise as permitted by applicable law.

Where legally required, we will seek your consent before collecting, processing and using your personal data for the purposes mentioned above. We will notify you if we desire to use your personal data for a new or different purpose and will only make such other use if it is required or permitted by applicable law or if you have consented to it.

How long do we store personal data?

Your personal data is stored by in accordance with applicable law and not for longer than necessary for the legally permissible purposes for which they were collected.

Use of cookies and similar technologies

Our website, email messaging, online services, advertisements and interactive applications use “cookies” for optimizing our services.

What is a “cookie”?

A “cookie” is a small file, typically of letters and numbers that we send to the cookie file of the browser on your computer’s hard disk by our web server. Cookies do not personally identify users, although they do identify a user´s computer. The main purpose of a cookie is to allow us to present the user with customized content that make the experience when visiting our website and online services more personal and better responding to the user’s individual needs.

Some cookies are important for the functionality of this Website and are automatically activated when visited by the users. Some cookies allow us to provide the user with services and functions that best suit their needs, and to tailor our service to them to ensure easy and fast operation of the website.

What kind of cookies does this website use?

ROTHENBERGER may use three types of cookies on this website:

  • Essential Cookies,
  • Performance Cookies
  • Persistent Cookies, including Google Analytics

Some of the Performance Cookies are provided by third parties, but we do not allow cookies to be used for purposes other than those mentioned above.

Essential cookies enable our users to navigate the website and use features. Without these cookies, some features could not be provided or executed correctly.

Performance cookies collect information on how you use our website. They help us to improve the functionality of our website, see which areas are of greater interest to you, and to learn more about the effectiveness of our advertising campaigns. All this helps us to offer you the services and functions that best meet your needs.

We use Performance Cookies to create statistics on how our website is used, see how effective our advertising campaigns are, and review non-person-related user behavior, and thus improve our website.

Persistent Cookies are stored on your computer or device in-between browser sessions. They are used to maintain settings or preferences and to improve the use of the website on the next visit. We use Persistent Cookies to provide offers that we think may be of interest to you and to tailor our website to our customers’ needs.

Google Analytics (Persistent Cookie that lasts after you close your browser): This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses cookies, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website will be transferred to and stored by Google on servers in the United States. Before the transfer this information will be anonymized by removing the last octet of your IP address. Google will process this information on our behalf for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage. Google will not link your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate set-tings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You may further opt-out of the collection of your usage data (including your IP-address) and the processing of the data by Google by downloading and installing the add-on for your current web browser from the following link:

Further information about the usage of data by Google for advertising purposes and concerning the options and possibilities to raise objections can be found on the following Google websites:,, and

Web beacons and pixels

This website contains web beacons (also called: “pixel tags”). A web beacon is often a transparent graphic image, usually no larger than 1 pixel x 1 pixel, that is placed on a website or in an e-mail that is used to monitor the online behavior of the user. Web beacons are used by third-party technologies to monitor the activity of the users on our website. It allows to track which computer accessed a certain website, when and from where (country/city level).

What if I don’t like cookies to be used?

You can modify your cookies settings or refuse to accept cookies at all, which will limit the amount of personal data that we receive about you but will also impact the usability of this website. The “Help” section of most internet browsers tells you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies.

Why and with whom do we share personal data?

We may share your personal data with entities of the ROTHENBERGER Group or other third parties, but only for the purposes mentioned above. We will not disclose, transfer or otherwise share your personal data, unless to the extent described in the following or as agreed by you in a specific context.

Potential recipients of your personal data (if legally permissible in the relevant case):

  • Other entities of the ROTHENBERGER Group and ROTHENBERGER business partners: We may share your personal data with such third parties if there is a legitimate reason to do so and such sharing is legally permissible (e.g. use of an email service provider to send out newsletters). In any case we will only share your data with other entities for specific, legally permissible purposes and we will not sell, rent or trade your personal data.
  • Third party service providers: We may employ third party service providers to perform certain functions on our behalf and under our instructions (e.g. database management, website maintenance services, web analytics, handling in-bound inquiries, delivering packages, sending postal mail and email, etc.). Any such third party service provider will only have access to such personal data which is needed to perform the relevant services and only for the purpose of performing these services. We will ensure that your personal data is treated in full compliance with all applicable data protection laws.
  • Courts, law enforcement authorities and regulators: We may share your personal data if this is necessary to comply with the law, for instance in cases of binding order of courts, law enforcement authorities or regulators. Before sharing personal data, we will carefully examine if and to which extent we are obliged to provide personal data to authorities or regulators.
  • Research: We may research the collected information to make improvements to our website and services, e.g. by determining which areas of the site our customers most frequently access. In doing so, ROTHENBERGER may provide aggregate statistics to reputable third-party service providers, but these statistics will not include individual identifying information such as your name or email address.

Will personal data be transferred to other countries?

Recipients of your personal data (as set out above) may be located in countries outside the European Union. In case personal data is transferred to recipients in countries where the applicable data protection standards are lower than in the European Union, we will otherwise ensure an adequate level of protection for your data, for instance by ensuring that the recipient abides by the principles of the EU-US Privacy Shield or by requiring the recipient to enter into so-called EC Model Clauses, which are sets of contractual clauses adopted by the European Commission for the purpose of adducing adequate safeguards to personal data in connection with cross-border transfers.

What about data security?

ROTHENBERGER has implemented reasonable safeguards and precautions to protect your personal data, including technical and organizational measures (online as well as offline) for protecting your data against unauthorized access, usage, modification, unlawful or accidental deletion or loss. However, there is no absolute security in the online sphere, so please do not disclose any data to us that is not required in the specific context. Should you become aware of any malfunction of our website, please let us know.

What privacy choices do you have?

It is your decision to which extent you allow us to collect, process and use your personal data. For example:

  • You can choose not to provide certain personal data at all, in particular where we seek your consent for the collection of information;
  • You may at any time withdraw any privacy consent provided in the past with future effect and/or use our newsletter opt-out features and other features to unsubscribe.
  • You may at any time object to further uses of your personal data for marketing purposes.
  • You may use our website anonymously or through a pseudonym. However, please note that you will be required to provide personal data to use some features, e.g. if you wish us to contact you for a service request.
  • When filling online forms or other documents, you can choose which personal data you wish to share with us. However, please note that according to their nature some services of ROTHENBERGER can only be provided if we have certain personal data from you.

Why do you receive emails from us?

We may send you emails for various reasons, for example (i) if you have subscribed to our newsletter and/or opted in to receiving other types of marketing communication from us; (ii) if you have bought something from us and we contact you in the context of this purchase; (iii) if you have placed an inquiry with us and we contact you in response to such an inquiry; (iv) if we want to provide you with updates, privacy notices, warnings or other important information.

If you wish to opt out from receiving marketing communication, please use the unsubscribe function in our newsletters if your request relates to the newsletters or let us know by using the sending an email to dataprotection (at)

Links to other websites

Our website may contain links to other websites which are not controlled by us. When you visit such other website, you do so at your own risk. We cannot and do not assume any responsibility or liability for such other websites, the content of such websites and their privacy practices, nor do we endorse them.

Which rights do I have concerning my personal data?

You may at any time request information about the personal data stored about you, the origin of the data, the recipients of the data, the purpose of the storage, as well as the persons and entities to whom we transmit your personal data. In addition, you have the right to update, correct, block or delete your data in accordance with the legal provisions. Should you have given us your consent to use your data for a specific purpose, you have the right to withdraw your consent at any time. The withdrawal of your consent will not affect the lawfulness of processing your data before the withdrawal of your consent.
To contact us, please send us an email at dataprotection(at)

In addition, you have the right to lodge a complaint with a supervisory authority, which is:
Der Hessische Datenschutzbeauftragte (The Data Protection Officer of the Federal State of Hesse): Prof. Dr. Michael Ronellenfitsch, Postfach 31 63, 65021 Wiesbaden; Telefon: (0611) 14 08-0; poststelle(at);

How will I know about changes to this Privacy Policy?

This Privacy Policy will be adjusted from time to time to stay up-to-date. In such case, the new version of this Privacy Policy will be posted on our website. You may easily identify a new version by checking the version data given at the end of this Privacy Policy. Once posted, your continued use of our website will be deemed as your acceptance of the new version of the policy.

Contact us

Your feedback is always appreciated. If you have any questions or concerns about our privacy practices please do not hesitate to contact us at:
dataprotection (at)

You may also contact us using this address if you wish to know which personal data we store about you, if you wish your personal data to be updated, rectified, deleted or blocked, if you want us to refrain from further use of your personal data, or if you wish to withdraw any consents previously granted.

Contact details of our data privacy officer
Brigitte Jordan, c/o ROTHENBERGER Werkzeuge GmbH, Industriestraße 7, 65779 Kelkheim. E-Mail: dataprotection(at)

Version: 22nd March 2018